Lobster Bratz

Published: March 22, 2023, 10 a.m.

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If you made a drinking game out of \\u201cNew Orleans Clich\\xe9s\\u201d and had to do a shot every time someone said, \\u201cNew Orleans is famous for its food,\\u201d by lunchtime you\\u2019d be more drunk than a tourist on Bourbon Street wearing Mardi Gras beads in August.

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If you live in New Orleans, you can be justifiably proud of our cuisine. But there are only so many poboys, muffalettas, and plates of red beans and rice you can eat.\\xa0That\\u2019s why, when people move here from other parts of the country or the world and bring with them authentic food from their home, we locals jump at it.

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Japanese, Chinese, Vietnamese, Middle Eastern, Latin, and Indian immigrants have all created restaurants that New Orleanians love. To that list you can also add German, and Connecticut.

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Ok, Connecticut\\u2019s not a country, and normally nobody in New Orleans would look to the northeast for any kind of food.\\xa0That is, until 2021. That\\u2019s when Joel Griffin graduated from Tulane and instead of going back home to Connecticut for a lobster roll, he brought lobster rolls to New Orleans.

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From his very first pop-up at The Boot, Joel\\u2019s Lobster Rolls were a massive hit.\\xa0Over the Summer of 2021 New Orleanians were lining up for an hour or more and happily parting with over $20 for one of Joel\\u2019s Lobster Rolls.\\xa0My neighbor, Jane, told me, \\u201cI spent 4 hours of my 50th birthday in line for a lobster roll.\\u201d

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\\u201cJoel\\u2019s Lobster Rolls\\u201d is now the name of Joel Griffin\\u2019s company, and it\\u2019s the name emblazoned on his food truck.

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Sven Vorkauf, grew up in his family\\u2019s deli business in Berlin, Germany. When he got old enough to take over the business, Sven turned the single store into a chain of European style delis.

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Then he sold the whole lot of them, and moved to New Orleans.

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In 2012, Sven started over. At the Freret Street Market he had a pop-up he called Bratz Y\\u2019all.\\xa0Like Joel\\u2019s Lobster Rolls, Sven\\u2019s Bratz Y\\u2019all was an instant smash hit with New Orleanians.\\xa0

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Today you can find Bratz Y\\u2019all Bakery & Biergarten at its permanent home on Piety Street in the Bywater.\\xa0The mostly-outdoor restaurant serves uncompromisingly authentic German fare including Bratz, schnitzel, pretzels, and decadent desserts, along with a wide selection of exclusively German wines, beers and spirits.

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Over many years, the myriad influences of indigenous people - French, Spanish, Asian, Haitian, Honduran and many others who have moved here to New Orleans\\xa0 - have built our city on a freedom of coexistence. New Orleans embraces everyone who shares our unique perspective on life.

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It\'s hard to put your finger on what exactly that almost indefinable New Orleans-ness is. At the end of the day it\\u2019s not about a nationality, or an industry, or a plate of food. It\\u2019s about a person.

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The reason Joel\'s Lobster Rolls and Bratz Y\'all are businesses that are doing so well in New Orleans is partly because of lobsters and Bratz. But it\\u2019s largely because of Joel and Sven.

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Out to Lunch is recorded live over lunch at\\xa0NOLA Pizza\\xa0in the\\xa0NOLA Brewing Taproom. You can find photos from this show by Jill Lafleur\\xa0at itsneworleans.com.

See omnystudio.com/listener for privacy information.

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