Jesse Cole on Uniquely Creating
b'Jesse Cole is the founder of Fans First Entertainment and is the owner of the Savannah Bananas. Jesse really enjoys talking about leadership, culture, and what it takes to build something special. And what he\\u2019s built with the Savannah Bananas is just that. It\\u2019s very unique, and what he\\u2019s building is fascinating. His teams have welcomed more than 1 million fans to their ballparks, and have been featured on MSNBC, CNN, ESPN, and Entrepreneur Magazine. ESPN did a feature on what Jesse is creating in Savannah. The Bananas have been awarded with Organization of the Year, Entrepreneur of the Year, Business of the Year, and won the CPL Championship in their first year. While they emphasize fun and entertainment at their baseball games, they also win. The Savannah Bananas currently have sold out every game since their first season, and have a waiting list in the thousands of tickets. In addition to that, Jesse discusses the wait list they have for players who want to come play for them, and for employees at a time when people are leaving companies in droves, Jesse points out that they are willing and able and wanting to come work for his organization. He released his first book, Find Your Yellow Tux: How to be Successful by Standing Out, in January of 2018 with a world book tour at Epcot. Jesse has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country, sharing his fans-first experience on how to stand out, be different, and create raving fans, both customers and employees.\\n\\xa0\\nJesse had a number of amazing insights during our conversation. Some of them include:\\n\\u201cSwing hard in case you hit it\\u201d (8:45).\\n\\u201cEvery day I see things from my kids that blows me away\\u201d (10:15).\\n\\u201cI make sure I do things all day that give me energy\\u201d (11:50).\\n\\u201cNo matter what, we are hungry for entertainment. We\\u2019re hungry for fun.\\u201d (14:30).\\n\\u201cThe best creators are often just creating something for themselves\\u201d (15:00).\\n\\u201cI am hungry to use this platform too entertain millions with something they\\u2019ve never seen before\\u201d (15:30).\\n\\u201cSuccess is happiness and freedom and fulfillment. The ability to do what you want, when you want, to give you purpose (16:20).\\n\\u201cI\\u2019m mostly just doing something I love, and it gives me energy\\u201d (16:30)\\n\\u201cEvery decision we make, we ask ourselves is it fans first?\\u201d (18:05).\\n\\u201cHow do we create things people have never seen before on a baseball field\\u201d (18:30).\\n\\u201cWe\\u2019re not focused on winning, we\\u2019re focused on having fun. And what happens when you focus on having fun? The wins take care of themselves\\u201d (21:20).\\n\\u201cI\\u2019ve really pushed the envelope on hiring my weaknesses and growing that way\\u201d (28:15).\\n\\u201cOur hiring process is over 3 months long\\u201d (30:00).\\n\\u201cOur mission is fans first, entertain always\\u201d (31:00).\\n\\u201cWe call every person that buys merchandise from us and thank them. We call every person that buys a ticket from us and thank them\\u201d (34:10).\\n\\u201cEvery single morning I do 10 ideas\\u201d (37:00).\\n\\u201cMy biggest fear is irrelevance\\u201d (37:15).\\n\\u201cMy idea book is always on me\\u201d (38:30).\\n\\u201cWe don\\u2019t believe people want to be managed. They want to be led\\u201d (45:00).\\n\\u201cEveryone plays a role in our show\\u201d (46:15).\\n\\u201cWe\\u2019ve done lots of things that didn\\u2019t work, but it\\u2019s led us to all the things that do work\\u201d (51:00).\\n\\u201cI\\u2019m not focused on the next quarter, I\\u2019m focused on the next quarter century\\u201d (51:15).\\n\\u201cYou do what gives you energy, and my energy list is sharing, creating, and growing\\u201d (53:40).\\n\\u201cIf you want to be lifted up, lift others up\\u201d (55:00).\\n\\xa0\\nAdditionally, make sure to search \\u201cYellow Tux\\u201d anywhere to learn more about Jesse and the Bananas!\\nThank you so much to Jesse for coming on the podcast!\\nI wrote a book called \\u201cShift Your Mind\\u201d that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter:\\xa0@bria'