SECRET MEMO TO A LINCHPIN 4
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\\u201cJust as athletes never quit training, high performers never stop consciously conditioning and strengthening their habits. Real success\\u2014holistic, long-term success\\u2014doesn\\u2019t come from doing what\\u2019s natural, certain, convenient, or automatic. Often, the journey to greatness begins the moment our preferences for comfort and certainty are overruled by a greater purpose that requires challenge and contribution. The skills and strengths you have now are probably insufficient to get you to the next level of success, so it\\u2019s absurd to think you won\\u2019t have to work on your weaknesses, develop new strengths, try new habits, stretch beyond what you think your limits or gifts are. That\\u2019s why I\\u2019m not here to sell you the easy solution of just focusing on what is already easy for you. Just so we\\u2019re clear: There\\u2019s a lot of work ahead.\\u201d
\\n \\u2015 Brendon Burchard, High Performance Habits: How Extraordinary People Become That Way