Episode 67: New research for boosting breakfast
b'From two new studies, research you can use to pitch your breakfast program to students, parents, and school administrators. First, evidence that a morning meal is critical to maintaining healthy weight in adolescents. \\n\\nIn fact, two breakfasts\\u2014at home and at school\\u2014are not just better than none, but very possibly better than just one. Second, evidence that participation goes up most reliably when the marketing strategy is direct, personal, and on-the-spot\\u2014and as simple as \\u201cGood morning, Johnny\\u2026 How about you grab a breakfast on your way to class?\\u201d'