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When Rush Limbaugh\\u2019s conservative talk show hit Sacramento in the 1980s, no one could have guessed the power that he - and other right-leaning radio hosts - would eventually wield. Limbaugh\\u2019s show was part of an attempt to reinvigorate AM radio, which had been rapidly losing audience to FM, and he quickly gained a die-hard audience. Over the ensuing decades, as conservative talk radio grew in power and popularity, it dramatically reshaped the Republican party. And it may well have played a key role in President Trump\\u2019s ascent to the White House.

Brian Rosenwald is a scholar-in-residence at the University of Pennsylvania and author of the book, \\u201cTalk Radio\\u2019s America: How an Industry Took Over a Political Party That Took Over the United States.\\u201d He joined us to tell the story of how conservative talk saved AM radio, influenced American politics, and changed our political reality.