The American Achievement of Advertising Apollo
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After Russia sent a man into space, the United States didn\\u2019t want to be left behind. But getting a man on the moon wasn\\u2019t as easy as just saying we would. David Meerman Scott, a marketing strategist and co-author of the book Marketing the Moon: The Selling of the Apollo Lunar Program talks about just what it took \\u2014 from PR strategies to partnering with Walt Disney \\u2014 to get enough support for the mission. Without the marketing and media attention, Scott thinks, we couldn\\u2019t have landed on the moon.
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