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It\\u2019s cyber Monday and, for many of us, that means sneaking glances at the online price slashing throughout the day in order to net the best deals possible on our holiday purchases.

If your shopping takes you to Amazon, you already know that you need to be on alert for knock-off products as the e-tailer itself has admitted it faces challenges in policing the millions of SKUs it offers.

But what about products that aren\\u2019t exactly counterfeit, rather, simply knock offs of existing designs selling at half the price? And what if the seller is actually Amazon themselves?

Let\\u2019s jog back a bit. You may be familiar with the San Francisco-based sneaker company, Allbirds, who produces a shoe made of Merino wool and touts an organic, sustainable supply chain. Since its launch in 2014, Allbirds has become an extremely popular brand, which is no doubt enough to inspire copycats.

In this case, a strikingly similar style of Allbirds $90 shoe began showing up on Amazon.com under the Amazon private label brand 206 Collective \\u2013 one Allbirds co-founder Joey Zwillinger is calling \\u201calgorithmically inspired\\u201d by his shoe. But one big difference between the two is the price: the 206 Collective version was listed around $35.

But there was another big difference. Zwillinger recently told CNN that the most frustrating part of the ordeal is that Allbirds open sources its sustainable materials, meaning Amazon\\u2019s 206 Collective brand could freely use them without infringing on any patents. Zwillinger penned an open letter to Jeff Bezos last week, blasting Amazon for this move, asking him to \\u201cplease steal our approach to sustainability\\u201d and saying that if Amazon removed the \\u201coil-based\\xa0 products\\u201d in its supply chain that the two vendors could \\u201cjointly make a major dent in the fight against climate change."

Amazon has said that it\\u2019s simply offering products \\u201cinspired by a trend\\u201d and that this \\u201ca common practice across the retail industry.\\u201d But there might be one thing Amazon could do to graciously level the playing field, and that\\u2019s raising the price: the 206 Collective shoe padded its cost by another $10 headed into the holidays.

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