Listen: DeLorean Plots an Electric Comeback
b'
The DeLorean has certainly had an interesting life.
What was once the epitome of futuristic car design ultimately became a piece of nostalgia following the DMC DeLorean\\u2019s key supporting role in the Back to the Future films.
The company itself saw even more jarring ups and downs, including troubled production and a lukewarm public reception, followed by a rapid corporate demise and founder John DeLorean\\u2019s various legal troubles.
Anything with that type of pop culture staying power, however, is bound to turn up again every so often.
In the mid-1990s, a new company dubbed itself the DeLorean Motor Company to repair and rebuild the old company\\u2019s original cars. The company made the occasional, ill-fated attempt to resurrect the vehicle over the years, and the latest effort apparently kicked off on Super Bowl Sunday.
Download and listen to the audio version below and click here to subscribe to the Today in Manufacturing podcast.
'