Cadillac Culls Hundreds of Dealers in Shift to EVs
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Cadillac enjoyed decades as the nation\\u2019s leading luxury auto brand \\u2014 so much so that its name is still synonymous with the finest in pretty much any field you care to mention.
But in recent decades, amid changing consumer tastes and growing competition from overseas rivals, GM\\u2019s luxury nameplate saw its U.S. market share gradually erode \\u2014 although a surge in demand from China helped cushion its slide.
The brand now sees a new opportunity to assert itself in the Western luxury sector, and it's forcing some tough decisions in order to make it happen.
Cadillac chief Rory Harvey told Reuters this week that the company is nearly finished with a broad overhaul of its U.S. dealership network that saw it cull outlets that weren\\u2019t sufficiently willing to accommodate a rapid shift to electric vehicles.
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