Apple Finds Partner for Long-Secret Car Project
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Nearly seven years ago, in an effort to branch out beyond a maturing market for its flagship product, Apple began working on something quite different.
The iPhone maker tried its best to keep what was known as \\u201cProject Titan\\u201d under wraps, but anything involving the world\\u2019s most valuable company was bound to attract attention \\u2014 particularly if it involved trying to make its own self-driving car.
Starting a car company from scratch, however, is famously difficult, even for a company with tens of billions in cash lying around. The initiative struggled through changes in direction and leadership, and shed hundreds of engineering jobs at the beginning of 2019.
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