What we can learn from great salespeople (w/ Colin Coggins)
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Selling products, ideas or even yourself is a task that can feel daunting, or maybe even a little uncouth for some people. But Colin Coggins, author and adjunct professor at USC\\u2019s Marshall School of Business, believes that anyone can learn the skills needed to sell anything \\u2013 and that you already have more \\u201csales\\u201d experience than you think. Colin shares why he believes that the best salespeople defy the expectations of what society thinks of as a successful salesperson, how self-awareness can help you achieve your goals and why learning the art of selling could teach you a lot about life in general. For the full text transcript, visit go.ted.com/BHTranscripts
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