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b'Almost all of us do a poor job of predicting the future. \\xa0This show looks at how we can adapt to the disruption and change the future inevitably brings.\\xa0 Using examples from business and our personal lives, we consider how to be smarter and more successful."You can\'t really imagine what it\'s going to be like should a bad thing happen," says our guest, Mark Earls. "We over-estimate how bad we might feel if we lose something, and under-estimate how we might feel if something good happens to us."Mark joins Jim and Richard at our living room table in New York. Usually Mark is based in London where he\'s a well-known author and consultant on marketing, communications and behavioral change.\\xa0 His books include\\xa0\\u201cCopy Copy Copy\\u201d, "HERD: How to Change Mass Behavior by Harnessing Our True Nature\\u201d and \\u201cI\\u2019ll Have What She\\u2019s Having\\u201d"We have to realize\\u2026we have to prepare for multiple futures," Mark tells us in this episode. Some additional takeaways:Solutions:Start small. For example Spotify began in a small market (Sweden) and it was able to be more agile, make mistakes and react to its competition more effectively than a larger company. Product plus: some of the most successful companies are the ones that make a product AND deliver service; Dollar Shave Club is a good example of this. Customer service is more important than ever. \\u201cYou can\\u2019t have that \\u2018take a ticket and wait in line\\u2019 attitude towards customers; you need to fix it. In our personal lives prepare for multiple future scenarios: what would happen if you had an unexpected expense, how would you deal with a serious illness or a absence from work, or a major housing expense?

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