Ep49- Unruffled: StarTurn & Red Overalls!
You know what’s actually great!?! Pilsner! On this episode Fridge is joined by the head of the HenHouse Marketing Department Sayre Piotrkowski and by Marketing Coordinator Bob Waegner to discuss a pair of lovely lagers known as Star Turn Pilsner & Red Overalls Vienna Style Lager. Fridge, Sayre and Bob are asking the real questions about these "just gimme a beer" beers, like where exactly do they fit into the craft beer paradigm? Thinking about the differences behind HenHouse heritage-type marketing to our more high concept stylized label presentations and the reasons why we as a company pair these with certain beer styles and why. And then what happens when you flip that script? Expounding how the established beer-drinkers of today have come to expect a wider spectrum of flavor experiences from their local brewery locales and that's okay. You can have your old school pale lagers and your birthday cake stouts too! Prost!