Sophie De Wys - The Beauty Project #012

Published: Oct. 29, 2020, 6 a.m.

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Sophie De Wys In this episode, we speak with Sophie De Wys, founder of The Beauty Project. 

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Listen in as Sophie discusses the evolution of trends in the beauty space, developing a good relationship with other professionals in the local beauty industry, her experience as a member of the LGBTQ+ community, and what she loves about her partner Kellie. 

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Key Highlights 

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\\u25cf [01:22] An introduction to Sophie De Wys 

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\\u25cf [04:42] Why fuller brows became a thing and thin brows have become outdated 

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\\u25cf [06:41] How Sophie started her business 

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\\u25cf [10:45] How first-time beauty artists should approach other professionals in the Shepparton beauty industry 

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\\u25cf [12:43] Sophie\\u2019s most in-demand services 

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\\u25cf [15:36] Building relationships with clients 

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\\u25cf [18:43] How Sophie adapted to the challenges posed by COVID-19 

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\\u25cf [20:34] Sophie\\u2019s end goal 

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\\u25cf [23:54] Achieving work-life balance 

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\\u25cf [25:23] Sophie\\u2019s experience as a member of the LGBTQ+ community 

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\\u25cf [29:38] Sophie and her partner\\u2019s family goals 

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\\u25cf [32:15] How Sophie and her partner intend to explain to their child the uniqueness of having two moms 

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\\u25cf [34:01] How Sophie dealt with hiding her relationship for a considerable period of time 

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\\u25cf [42:39] What Sophie thinks of Shepparton 

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\\u25cf [43:37] Who inspires Sophie? 

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Powerful Quotes by Sophie 

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\\u25cf If you believe in your own skills and are driven to start a business, do it, and don\\u2019t let other people dissuade you just because you don\\u2019t have a lot of experience under your belt yet. 

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\\u25cf Viewing the beauty industry as competition rather than an ally is a big mistake if you\\u2019re looking to start your business. It\\u2019s important to make sure that you have a good relationship with those in the industry because you never know when you need to call them up for help or advice. 

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\\u25cf You can be whatever you are; but if you feel that it\\u2019s important to have a label, then embrace it. 

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 Connect with Sophie on Instagram @thebeautyproject.sophie

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