Revolutionizing Sports Sponsorship with Ishveen Anand
Ishveen Anand started her career as a sports agent, brokering sports sponsorship agreements in India where she used the economics and management degrees she obtained from Oxford as her primary tools. She is credited for getting Bridgestone’s first cricket deal in India.
In 2014, Ishveen decided to go out on her own and start OpenSponsorship, the #1 online marketplace that aims to connect brands to athletes, teams, and events. Ishveen is listed under Forbes’ 2015 30 Under 30, where she is the only female on the list and ranked #2 behind James Harden of the Houston Rockets. Today, her company has over 2000 athletes, 900 brands, and is spread over 40 countries.
Today, Ishveen shares the story behind OpenSponsorship, the company’s ups and downs, why she says today’s economy rewards skill over experience, and her advice for those who want to make a leap into a career they really want.
Highlights of Today’s Episode:
- Where her idea for OpenSponsorship came from
- How the system works on connecting sponsors and endorsers
- Its first users and clients
- Her business' biggest success story and the challenges the business faced along the way
- How her passion for sports inspired her to start a business that is built around it
- Where she sees her business in the near future.
- Her advice to someone who wants to make a leap into a career that they really want.
Connect with Ishveen:
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