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Niall Coady of MPX Colour based in London presents a compelling case for G7 near-neutral specifications in a global print and packaging supply chain. Niall discusses recent experiences in Europe working with major brands, premedia companies, and printers that clearly make a case for G7 gray balance aims and methods. Niall was at the forefront of color management back in the early days, working with Dan Caldwell and Franz Herbert, two pioneers of ICC color management. MPX has been involved with Colour Management, RIPs, and PDF Workflows since the dawn of Digital Colour management in the \\u201990s. By working with leading brands, agencies, printers, key technologies, and partners, MPX solves complex production challenges that make media workflows more consistent and efficient.\\xa0

Guest: Niall Coady, Managing Director, MPX Colour.

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This episode of GAMUT is brought to you by Canon USA.\\xa0