23: MindFire: Quality is Not a Race to the Bottom

Published: July 23, 2019, 8 p.m.

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David Rosendahl, Co-Founder and President of MindFire, a two-time Inc. 500 award-winning omni-channel marketing software company, based on change thinking and how the curious and cognitive human brain works, emphasizes that companies must have a paramount focus on quality. If your focus is on price to your consumer, you are in a race to the bottom. David\\u2019s personal story and anecdotes are fascinating and this company was built on passion and principles. His authenticity is electric and is visible in how he shares his personal life, the foundation of his company and how and why their products work, serving the world\\u2019s top brands and most recognized organizations globally, 15,000+ clients, and connecting people all over the world using both sides of the brain marketing to drive revenue.

Guest: David Rosendahl, President & Co-Founder, MindFire.

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