5: Creating A Sweet Customer Experience How Felecia Hatcher Does It

Published: July 2, 2013, 7 a.m.

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Business is all about creating an amazing customer experience. Felecia Hatcher of Feverish Ice Cream is the Queen of creating a sweet experience for her customers.

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Felecia turned her dream of ice cream into a business that led to her being honored by the White House as one of the Top 100 Entrepreneurs under 30, featured on the NBC Today Show, a TEDx Presenter and featured on the Cooking Channel, Inc Magazine, Wall Street Journal, Entrepreneur, Black Enterprise and Essence Magazine.

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Feverish Ice Cream started with two ice cream carts found on Craigslist, to now having a slew of A-list clients including: J.Crew, Tom Cruise, Whole Foods, and Adidas.

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So how did she do it?\\xa0

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