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Rachel Bitecofer is a political scientist and election forecaster turned political strategist. Her most recent book is Hit \\u2019Em Where it Hurts: How to Save Democracy by Beating Republicans at Their Own Game. We discuss why it\'s time for Democratic Party candidates to embrace negative partisanship in their campaigns.

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Half of America\\u2019s electorate doesn\'t vote \\u2013 even in the most consequential elections \\u2013 because they aren\'t interested in politics. The Knight Foundation took a very large sample survey of non voters and discovered that the most commonly cited reason for not voting is lack of interest. The US has raised and created a political culture that encourages lack of civic participation and views politics as dirty. Turning the tide on disinterest and bolstering American democracy must include fixing the civic culture.

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Read the transcript here:\\xa0\\xa0

https://www.futurehindsight.com/episodes/employ-negative-partisanship-rachel-bitecofer\\xa0

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Credits:\\xa0

Host: Mila Atmos\\xa0

Guests: Rachel Bitecofer

Executive Producer: Mila Atmos

Producer: Zack Travis