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Jim Rafferty is the author of \\u201cLeader by Accident: Lessons in Leadership, Loss and Life,\\u201d 2021.
Leader by Accident recounts the tragedy that thrust Jim into a demanding volunteer role, and how that experience fueled a subsequent journey into entrepreneurship.
Jim is a marketing and communications consultant and Principal of JMRketing, LLC, in Baltimore, Maryland. A former radio announcer and program director, Jim now puts three decades of marketing experience to work in helping businesses communicate more effectively with their audiences.
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