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b'Welcome to the first episode of the fall season of Free Your Inner Guru!\\n\\nToday we are launching our new brand, and I have a ton to share from an event I attended recently where I heard Simon Sinek \\u2013 one of my favourite authors and speakers \\u2013 share his wisdom at a live event in Toronto.\\nSimon Sinek is the author of Start With Why\\nStart With Why is a perennial bestseller that I recommend to each of my clients when they start their journey with me. His work has influenced my life and my work. I walked away with a deeper understanding of why your why is important.\\nKey points in this episode:\\nIntroducing the new Free Your Inner Guru brand:\\n\\n \\tWhat\\u2019s the meaning behind the new brand?\\n \\tThe heart is for love, leadership and the courage it takes to live an open-hearted way.\\n \\tThe spiral is for the journey of life \\u2013 it\\u2019s not a linear path.\\xa0 We keep coming back to the same lessons and events with new understanding.\\n \\tKudos to the designer \\u2013 Sherpa Creative\\n\\nSimon Sinek and Your WHY (5:15)\\n\\n \\tis who you are at your natural best.\\n \\tdoesn\\u2019t change.\\n \\tis your origin story.\\n \\tis the thing you are responsible to share with everybody else.\\n\\nThe role tragedy plays in your WHY (8:19)\\nKnowing your WHY\\n\\n \\thelps you become a better leader.\\n \\thelps you scale so you can serve more people (10:40)\\n\\nHow do you get to your WHY?\\xa0 (11:30)\\n\\n \\tHe shared \\u201ca fun way to get to your WHY\\u201d that I, in turn, share with you in this podcast.\\n\\nMentioned in this episode:\\n\\nSimon Sinek\\u2019s TED Talk \\u2013 How Great Leaders Inspire Action\\n\\nSimon Sinek\\u2019s Book \\u2013 Start With Why\\nWant more conscious conversations in your life? \\nSupport the podcast and join the Free Your Inner Guru\\xae Leadership Community at freeyourinnerguru.com/leadership-community'