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Fordham University recently launched a research center that looks at how marketing can improve consumer\\u2019s lives.\\xa0 On this week\\u2019s Fordham Conversations we hear from the Executive Director of the Center for Positive Marketing, Dr. Dawn Lerman and the Director of research, Dr. Luke Kachersky.\\xa0 We also hear from WFUV\\u2019s Connor Ryan on what the new Citi Bike sharing program mean for safety on New York City streets