Consumer's Negative Word of Mouth
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Fordham Conversations Host Robin Shannon talks with Fordham Professor Dr. Mohammad Nejad.
They discuss his \\u201cNegative Word-of-Mouth\\u201d Study.\\xa0 It looks at what can happen to a company\\u2019s profits when a \\xa0dissatisfied customer begins to express that with so-called \\u201cNWOM.\\u201d
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