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Mark is the Professor of Professional Practice in Public Relations at Rutgers University. He worked at Taylor, the worlds #1 sports public relations agency. He also has written 5 books including his most recent book "Engaging Gen Z" available no on Amazon.  

https://www.linkedin.com/in/mark-beal-a24338a/
https://twitter.com/markbealpr
Engaging Gen Z
Mark Beal Author Page on Amazon