Flipping America 589, Leads and More Leads
b'You\\u2019re not in business until you\\u2019ve made a sale. Until then, you\\u2019re just spending money on an expensive hobby. Marketing is the heart and soul of every business. It is directly connected to your business success and can overcome many other problems, including in some cases, products that were not the \\u201cbest in category.\\u201d In fact many of the best products worldwide do not win the day because others spend more on marketing. And it\\u2019s not just spending more, it\\u2019s spending more efficiently. Richard Roop is joining us today. He\\u2019s a long-time marketing expert and has been called the number one lead generation marketer in the real estate industry. He\\u2019s been at this for years, knows the business inside and out, and stays on top of what\\u2019s happening in the world of marketing. You\\u2019ll enjoy this conversation and it\\u2019s coming in just a couple of minutes.'