Dreaming The Impossible Dream

Published: Oct. 22, 2019, 3:15 p.m.

b"F1 Racing editor Ben Anderson and columnist Mark Gallagher join host Stuart Codling to
\\nweigh up whether winning the world championship with Lewis Hamilton in the garage next
\\ndoor really is an impossible dream. Bottas is a proven grand prix winner, but time and again
\\nHamilton has found an extra gear mid-season and left his team-mate eating dust.
\\n
\\nWhile his challenge for the 2019 drivers\\u2019 championship is running out of road, Bottas says
\\nhe\\u2019s still developing as a driver. He\\u2019s trying to erase the weaknesses in wheel-to-wheel
\\ncombat and tyre management that have occasionally held him back during race weekends,
\\nand he\\u2019s changed his lifestyle as well.
\\n
\\nF1 Racing\\u2019s cover feature this month is an exclusive interview with Bottas. In it he explains
\\nthe renewed motivation he found to come out of the blocks fighting this season and answer
\\nhis critics: \\u201c\\u2019F**k them. I can do this.\\u2019 That was the mentality.\\u201d
\\n
\\nFerrari celebrated its 90th anniversary with a star-studded event in Milan. F1 Racing reported
\\nfrom the scene and our panel ask what it is that still makes Ferrari so special despite its
\\noften fraught existence.
\\n
\\nThe Scuderia\\u2019s long relationship with Philip Morris International and its Marlboro brand has
\\nbecome a talking point again this season with the arrival of PMI\\u2019s Mission Winnow branding.
\\nWhile this is a campaign to communicate that the tobacco industry is undergoing a
\\ntransformation towards a smoke-free future, rather than advertising a product, many
\\nterritories F1 visits remain uncomfortable with the idea of the tobacco industry being
\\ninvolved in sport.
\\n
\\nBut the departure of tobacco sponsorship has cost F1 in the region of \\xa3300m a year, and
\\nthere hasn't been an influx of other corporates to fill that gap. F1 is still a great way to
\\ncommunicate product, but can it communicate an ideal? That remains a challenge as it looks
\\nfor new partners and revenue streams in an increasingly regulated ad industry.
\\n
\\nAnd as F1 continues to struggle to reach a consensus for the next set of technical
\\nregulations, Mark Gallagher argues that it needs to innovate if it\\u2019s to remain relevant in a
\\nrapidly changing world."