Sponsorship Series - Brand Content Specialist at SRAM: Nate Newton
Part 2: Social Media, with Brand Content Specialist at SRAM - Nate Newton
Is it important to always post high quality/professional content? Or is it better to post more often without having professional quality photos? What type of content works well on social media? We answer these questions with Brand Content Specialist at SRAM, Nate Newton. Additionally, we also talk about the importance of knowing companies' goals and adapt our content accordingly. We talk about the importance of racing, but also why racing content is not the only valuable thing anymore...and much more.
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What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.
It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies