Sponsorship Series - Agencies with Katie Macarelli
Part 4: Agencies
Katie Macarelli is the Senior Account Manager at Thorpe Marketing, and agency that work for brands. In this conversation, Katie shares the importance of thinking outside the box and being creative when approaching companies for sponsorship. She also emphasizes that being authentic - knowing who yo are, what you stand for - is key to building your personal brand. We talk about how both athletes and influencers have their place in marketing, and finally, how cycling could do a better job at inviting non-endemic sponsors into our sport.
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What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.
It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies