Sponsorship Series - Agencies with Chase Garrett founder of Icon Source
Part 4: Agencies
On this episode, we chat with Chase Garrett, CEO and Founder of Icon Source. Icon Source is a Marketplace that connects aspiring brands with iconic athletes for sponsorship deals and athletic endorsements. Prior to founding Icon Source, Chase also started his own agencies and worked for 7 years as Athlete Marketing Manager at RedBull.
On this conversation, we discuss : Why can athlete sponsorships be a good marketing tool for companies? How can we sell sports to out of industry brands? Why would a brand invest in a particular athlete and how can athletes make sure to offer a good return on investment?
We also discuss why Chase thinks there is a huge opportunity to invest in female athletes right now. Chase gives his opinion on what the cycling industry can learn from other sports, and finally, Chase answers the questions: Should an athlete have an agent or not?
To learn more about Icon Source: https://www.iconsource.com/
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What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.
It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies