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Satellites have vastly improved weather forecasting, but what are the practical applications for that information for businesses? On this edition of The Ex Terra Podcast, Tom Patton talks with Thomas Cavett, VP of Strategy and Operations at Tomorrow.io.

"Weather is the manifestation of climate." Thomas Cavett, Tomorrow.io

The mission of Tomorrow.io is to help countries, businesses, and individuals better manage their weather related challenges with the best information and insights. The company offers proprietary data and models, along with proprietary radar-equipped satellites designed by the company. Dozens of these satellites will begin launching dozens into space over the coming years.

Practical Applications for Weather Data Cuts Across All Industries

The practical applications for the data provided by Tomorrow.io runs the gamut from aviation and other modes of transportation to construction, mining and retail. For example, Seasonal buying cycles are ingrained in almost every retail business\\u2019 preparations each year. Companies plan inventory accordingly for spikes in demand for commodities like snow blowers in the winter, gardening tools in the spring, in-season fruit in the summer and Halloween decorations in the fall.

But while retailers are well accustomed to these predictable yearly trends, unexpected weather events such as winter storms or hurricanes can catch them flat-footed as these setbacks disrupt their business. Without proactive preparation, retailers run the risk of significant profit losses over time, missed revenue optimization and lack of long-term resilience as climate change causes increasingly frequent and destructive weather events.

How does what happens in space affect your everyday life? The Ex Terra podcast is dedicated to introducing you to many of the interesting people involved in the commercial space industry, and taking you behind the scenes with many of the companies making significant contributions to the new space economy. The podcast is available on Anchor, Spotify, Apple Podcasts, Google Podcasts, Audible, Breaker, Overcast, Pocketcasts and Radio Public.