Episode 7 - Reaching Young Audiences
What can we do to appeal to the next generation of radio sport listener? Is it about the tone of voice and the age of the presenter? Do we need to create a more dynamic sound and should we be better at promoting ourselves on social media? In this episode of the EBU Radio Sport Podcast, we're joined by experts from Italy's RAI, Belgium's VRT and RTBF, Austria's ORF and Radio France.