Episode 11 - The World Broadcaster Meeting
UEFA EURO 2020 will start in just over a year from now. Before the commentary of the opening match can reach our radios, an immense amount of planning has to take place. World Broadcaster Meetings (WBMs) are held before every major sporting event - but how useful are they and what do broadcasters hope to achieve by attending? In this episode we meet with five major European broadcasters before the first of two EURO 2020 WBMs.