Do It For the 'Gram: How Social Media is Transforming High School Hoops

Published: Aug. 25, 2020, 9 a.m.

Social media has given national audiences a front row seat to high school basketball players like never before. Instagram accounts belonging to UConn recruit Paige Bueckers and California's Kyree Walker have reached half-a-million followers and climbing. Then there's LaMelo Ball and Bronny James (LeBron's son) who've used the hype surrounding their families, plus their own on-court highlights to propel their follower counts to over 5 million. But behind the scenes, coaches are concerned that the appeal of social media fame is warping how players approach the game. Scouts and recruiters are wondering if the skills actually match the hype. And experts are questioning if these kids can handle the pressure and pain that comes with added online scrutiny. ESPN's Joon Lee joins the show to explore how Instagram is changing the culture of basketball, and if it's for the better, or for worse.