Mary Beth Chambers: The Professor of Sports Marketing

Published: Feb. 20, 2020, 1 p.m.

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A wide-ranging discussion all revolving around sports and how it continues to evolve based on audience behavior and corporate involvement. During our talk we touch on several topics including NASCAR, WWE, Barstool, technology, eSports, sponsorship and what it is like to build a new sports management curriculum from scratch.

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