Episode 14: Jack McNamara - Founder & CEO of Tru, Inc.
b"Today\\u2019s guest, Jack McNamara, Founder and CEO of Tru, Inc., is someone who\\u2019s stepped back quite a bit in order to leap forward and get to where he is today. Before embarking full time on entrepreneurship, Jack decided to drop a Division I hockey scholarship in order to play pro hockey over in Europe. It was while in Europe, surrounded by elite athletes putting unhealthy stuff into their bodies when it became time to perform, that he got the inspiration to start TruEnergy. In what actually originated as a product aimed at innovating the liquor industry is now a company that creates all-natural, functional beverages to optimize human performance from the elite athlete to the weekend warrior. In this interview, we first discuss the impact the current Pandemic situation has had on his business, the genesis of TruEnergy and how it\\u2019s evolved over time, his pro hockey days in Europe, and the sacrifices one makes and has to embrace while diving head first into entrepreneurship. \\nTimestamps\\n00:02:40 Pandemic's impact on his business\\n00:07:07 When did his entrepreneurial journey start\\n00:10:42 Software sales for 2.5 weeks and what he learned\\n00:20:16 Genesis of Tru, Inc.\\n00:33:27 Why he sleeps well at night with investors' money\\n00:37:37 Building a mentor network\\n00:41:32 Customer feedback\\n00:44:03 Most common critique from investors\\n00:46:16 Lifeguard Ad for Tru\\n00:48:06 Pro hockey in Europe while getting a degree\\n00:55:15 New perspectives gained from living in Europe\\n00:58:55 Embracing sacrifice as an entrepreneur\\n01:05:20 Managing stress as an entrepreneur\\n01:07:00 Working out of the basement of a jiu-jitsu facility\\n01:11:36 How much of a motivation is money for him\\n01:13:15 His daily routine\\n01:15:53 His driving force\\n01:17:24 What would he do if Tru doesn't succeed\\n01:19:49 Advice for aspiring entrepreneurs"