Sonny Vaccaro: The Don Corleone of Sports Marketing

Published: Sept. 30, 2020, 7 a.m.

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On this episode of Dribble N\' Dimes, hear renowned former marketing executive Sonny Vaccaro share with Manny Digital and Emilio the Poet stories from his exciting career. From signing Michael Jordan to his first shoe deal, to founding the ABCD Camp, where names like Kobe Bryant, Dwight Howard, and LeBron James played as young kids, Vaccaro is a wealth of basketball knowledge. 

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Listen now and hear this Sole Man tell his tale. 

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\\U0001f3c0 11:50 - Sonny Vaccaro keeps his College scholarship to recruit basketball players  

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\\U0001f3c0 27:26 - Scouting for the ABA earned Sonny Vaccaro $3K per player  

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\\U0001f3c0 29:39 - Sonny Vaccaro did George Gervin\'s first pro contract on a napkin \\U0001f633  

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