How to make a good business - with Giles Gibbons of the SRA and Good Business
This episiode the guest is Giles Gibbons. He is the founder and CEO of Good Business and founder and Director of the Sustainable Restaurant Association.
Good Business is a consultancy that helps organisations to be more progressive. Their work covers a wide range of areas including behaviour change campaigns, consumer research projects, and social brand marketing campaigns but is always about driving positive change for organisations and the society of which they are part.
The Sustainable Restaurant Association was set up out of the belief that meals served out of home can not only taste good, but do good too. The association provides consultancy, training and industry leading benchmarking to the food service sector, to help make that happen. It also gave birth to the Food Made Good community which connects chefs, restaurateurs, marketers, foodies and social changers to help make food good. Each month they focus on a single mission to make it easy for food businesses to come together and work towards a shared goal.
In the conversation we talk about how Good Business helps companies uncover their unique social value and the kinds of questions companies can ask to start identifying it themselves. We discuss the formation of the Sustainable Restaurant Association, how it works to help food businesses operate more sustainably and ethically, and the organisation's aims for the future. We also talk about the factors that drive consumer choices and where ethical considerations come into the equation for customers - really fascinating (and potentially challenging!) stuff for anyone who wants to do good through food.