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b'This week\\u2019s guest Harry Maziar. Harry served as President of Zep Manufacturing Company for 27 years and during his tenure, Zep became an international leader in the specialty chemical industry. As a sales representative, Harry was so successful he was named the company\\u2019s first director of sales and he led 2,000 salespeople to produce double-digit growth for 25 straight years. Bernie Marcus, co-founder of The Home Depot called Harry one of the greatest salesmen of all time. Harry eventually retired as Chairman of the Chemical Division of National Service, then a publicly traded NYSE company.\\xa0
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\\nWhere to follow Harry:
\\nTo find Harry\\u2019s book, Story Selling, go here.
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\\nIn this episode we cover the following topics with Harry:
\\n[3:30] minute: What was life like for you growing up and what were the beliefs around money and success that were instilled in you as a child?
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\\nFirst generation American growing up with an air of expectation and personal responsibility.
\\nSelf disciplined and staying on the straight and narrow was a part of life.
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\\n[4:20] minute: The idea of \\u201cI\\u2019m not going to hold your hand, you\\u2019ve got to get this done,” that helps make a great salesperson would you agree?
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\\nTen two letter words: \\u201cIf it is to be, it is up to me.\\u201d
\\nYou need teachers, coaches, a pat on the back, but it comes down to your commitment.\\xa0
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\\n[5:30] minute: How did you get into sales at the start of your career?
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\\nBegan selling coca-cola on his front lawn (from Atlanta, home of Coca-Cola).\\xa0
\\nAlways was selling things. Didn\\u2019t know what he wanted to do but knew he didn\\u2019t want to wear an apron as lots of adults around him growing up did. Sales was an entry to something else.
\\nNo prototype to a salesperson, not born that way, just need to be committed.\\xa0
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\\n[8:00] minute: What was the transition like going from a salesperson yourself to managing a team of 2000 salespeople instead. Was that difficult going from leading yourself to leading others to the same results?
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\\nA lot of the principles still applied; treating people well and setting them up for success.
\\nWas good enough to recognize what worked for sales and what didn\\u2019t, and while he may not have been the top ranked salesperson he was capable of creating those people.
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\\n[10:50] minute: What did you see missing from the landscape of selling that you wanted to bring to the conversation with your book?
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\\nSelling is passion, emotions, building friendships.\\xa0
\\nWrote a weekly newsletter that laid the groundwork and the audience for a book. Each chapter of the book has a purpose.
\\n\\u201cIt\\u2019s not a how-to sell a product, it\\u2019s a why to sell a product.\\u201d
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\\n[13:15] minute: For practitioners turned business owners who feel a little icky about selling, how would you recommend they get comfortable with sales?
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\\nNo simple success pattern.\\xa0
\\nIf they are uncomfortable it\\u2019s likely because they don\\u2019t recognize the importance of what they are doing to the people they are calling on.
\\n\\u201cPeople that don\\u2019t get carried away, should be.\\u201d
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\\n[16:00] minute: What tips would you have around how to differentiate yourself in the marketplace when you are selling? When they could get so many similar products, how do you show you are differentiated?
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\\nThere is no such thing as a commodity.\\xa0
\\nThe interest in the customer should be paramount; prove the value to the customer.
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\\n[19:00] minute: I\\u2019ve found it valuable to hold back the urge to talk about features and benefits until I\\u2019ve asked plenty of questions, any thoughts around that?
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\\n80/20 is a good measure of how much you should be listening (80) and talking (20) during a sales meeting. This way you learn the customer.
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