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b'Mike Young is an expert in visual branding known as the \\u201cMakeover Master,\\u201d designing logos and other iconic elements for six figure entrepreneurs. In this episode, Mike discusses his years of financial struggle before finding success, the way in which his philosophy has changed over the years, how his kids enabled him to keep pushing forward, and how he and his wife now give back to the community through organizations that work to reduce the stigma around mental illness.
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\\nWhere to Find Mike:
\\nMakeover Master website
\\nOn Instagram @mikeyoungmakeovers
\\nCheck out his book, Made Over
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\\nShow Notes:
\\nWhat is Mike most excited about in his life right now?
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\\nEverything: his family and professional lives are both incredibly fulfilling right now.
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\\nHow did Mike launch his career, and why did he change tracks to working in visual branding?
\\n
\\nStarted a mortgage company right out of college, leading to ten offices and over 250 employees
\\nJust before the 2008 recession, however, revenue took a downturn and business gradually dwindled.
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\\nHow did his next business venture fare?
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\\nTook online marketing courses and acquired investor capital for an online literacy program.
\\nUnfortunately he used up the capital within a few months and was left bankrupt.
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\\nWhat was his relationship with money like during those years?
\\n
\\nFlawed. Had poor self-esteem at the time and would sabotage his own opportunities.
\\nNowadays, his emotions are no longer tied to his bank account.
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\\nWhat was the turning point for Mike?
\\n
\\nThere were hundreds for him, but the biggest was his kids. He couldn\\u2019t give up on himself because he didn\\u2019t want them to give up on themselves in the future.
\\nHe also realized that none of his failures were steps back, but steps to the left or right that would still lead him to where he wanted to be eventually.
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\\nWhat advice does Mike have for people caught in self-inhibiting or self-destructive patterns?
\\n
\\nDecide what your ideal financial situation is like, seek out for someone who is in that situation, use them as a mentor and model their behaviour.
\\nIf you can\\u2019t have a mentor in person, look up courses online.
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\\nHow did his branding business begin?
\\n
\\nDuring a period of low business, helped other businesses make logos for free.
\\nRealized he wanted to help other business owners avoid mistakes that he and others had made.
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\\nHow did Mike meet his lead designer?
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\\nHired a designer online to assist with a project who made him realize how unoriginal his own logo was.
\\nNow they focus on completely original logo designs.
\\nLearned that a logo alone doesn\\u2019t make a difference; it\\u2019s your entire visual brand.
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\\nWhy does your visual brand matter so much, and how does it impact how customers evaluate you?
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\\nIt\\u2019s the first impression any customer or client will have of your business or organization.
\\nA cheap logo or website can give the impression that the product or service itself is cheap, even if it isn\\u2019t.
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\\nWhat cause is Mike most passionate about and why?
\\n
\\nMental health, due to experiences with suicide and anxiety in his family.
\\nNow gives to ActiveMinds.org and the American Foundation for Suicide Prevention.
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\\nWhat is Mike\\u2019s advice for people in a dark place and struggling?
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\\nGet help. Professionals have helped many people with these issues, so they can definitely help you.
\\nThis feeling is temporary.'