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b'Estie Rand is the founder and owner of Strand Consulting, providing her clients with the personal clarity and marketing strategies needed to maximize their profits while minimizing effort and stress. She also hosts her own show, The Business Breakthrough Podcast, where she invites on fellow entrepreneurs to discuss their personal and professional challenges. Estie is committed to to not only assisting small business owners in need but ensuring they have the necessary resources to succeed without further assistance.
\\nIn this episode, Estie discusses her very early entrepreneurial experience, the new hire who drove her away from a steady job and toward her current line of consulting work, and why nonprofit owners need to understand the \\u201cbusiness\\u201d aspect of \\u201cnonprofit business.\\u201d
\\nShow Notes:
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\\nWhat beliefs about money did Estie\\u2019s family instill in her?
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\\nViewed money as \\u201cair,\\u201d allowing you to survive from day to day.
\\nBoth a helpful and harmful belief: gave her workaholic drive that enabled her success, but also made her risk-avoidant.
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\\nDid Estie know she always wanted to be an entrepreneur?
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\\nShe always knew she wanted to both create products/services and make money off of them.
\\nHad her own name-bracelet business as early as the age of 10.
\\nKnew early on how to seek out desirable markets and take advantage of them.
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\\nWhere did Estie go after finishing school?
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\\nApplied to some corporate jobs, but really wanted to make more of a difference by going into nonprofit work.
\\nNever wanted to be a multimillionaire, just have enough. Nonprofit work was ideal for that, and she had side-hustles when needed such as hairstyling.
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\\nWhy did Estie leave her nonprofit job?
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\\nNew hire basically ousted her from her situation and prevented further advancement.
\\nBreaking point was when this job started intruding on her home life. Her husband strongly advised that she quit.
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\\nWhat was that transition period like for Estie?
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\\nFairly comfortable as she was receiving both severance and unemployment money.
\\nWhile she initially didn\\u2019t want to work, she realized that the stay-at-home mom life was not for her. Ended up starting hip hop exercising classes.
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\\nWhat drew Estie toward coaching?
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\\nHad a great appreciation for therapy from her own experiences, and felt that coaching focused on the part of therapy that allowed people to move forward and be their best selves.
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\\nHow did Estie get her first client?
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\\nBecame her friend\\u2019s informal bookkeeper for $50 an hour.
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\\nWhat impact has Facebook had on people\\u2019s ability to run and promote small businesses?
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\\nA \\u201cgame-changer\\u201d at first, however Facebook\\u2019s algorithms are now negatively impacting smaller businesses\\u2019 ability to be seen.
\\nHas become pay-to-pay, with pages requiring owners to boost their posts.
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\\nHow does Estie give back?
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\\nWill subsidize clients looking to start their own business/organizations.
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\\nWhat are some of the biggest mistakes nonprofits make?
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\\nActing like a hobby or pastime rather than the business they actually are.
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\\nWhat does fulfillment mean to Estie?
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\\nWhen she\\u2019s helped someone be more successful.
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\\nWho has been the most impactful person in Estie\\u2019s journey to do well and achieve financial success?
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\\nHer husband, for always believing in her.
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\\nWho has been the most impactful person in Estie\\u2019s drive to do good?
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\\nN.O., a mentor of Estie\\u2019s who sponsored therapy for her when she needed it.
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\\nWhen Estie is having a bad day, what does she do to get herself out of her funk?
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\\nListening to upbeat music.
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