013: Taking Your Creative Passion From Hobby to Business with Jennifer Allwood

Published: Sept. 17, 2018, 5 a.m.

b'Jennifer Allwood is the founder of home decor site The Magic Brush, as well as a business coach who focuses on helping people in creative fields–art, decorating and design–make a career out of doing what they love. A home decoration specialist who has appeared on Extreme Makeover: Home Edition, Jennifer has over half a million social media fans and coaches over 2,000 business owners on a monthly basis. Her podcast, The Jennifer Allwood Show, aims to give listeners the support and resources they need to succeed.
\\nIn this episode, Jennifer discusses what challenges creative entrepreneurs need to prepare themselves for, the importance of social media in getting your creative business off the ground, and how a follower in need pushed her to give back to her community.
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\\nShow Notes:
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\\nWhat is Jennifer most excited about in her life right now?
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\\nRecently moved into a new house and husband has retired, so she\\u2019s focused on redecorating her home and just running her business from day to day.
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\\nHow did Jennifer first leap into entrepreneurship?
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\\nAfter buying a house when she was only 21, Jennifer went back to school to take computer courses as she didn\\u2019t think she could make a career from her decorating alone.
\\nAfter being laid off from a computing job, she spent a lot of time at home wondering how she could make ugly things gorgeous, so she sought out local decorating classes and went door to door looking for interior designers.
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\\nWhy was her small decorating business so successful so early on?
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\\nShe had a firm grasp of social media and how to use it effectively to score clients and attract business.
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\\nWhat unique challenges do creatives face in running a business?
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\\nFailing to understand that social media is the storefront of the 21st century, and that in order to draw clients you need to be social and build trust.
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\\nDid Jennifer always have entrepreneurial ambitions?
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\\nNever. But when she saw the benefits of social media early on she realized there was a market for her work and saw an opportunity. Considers herself fearless when it comes to trying new ventures.
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\\nWhat are some basic steps a creative entrepreneur should take?
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\\nCheck out Jennifer\\u2019s Hobbyist to Business Owner starter pack: https://bit.ly/2nGUox3
\\nHave your site, branding and social media on lock from the outset.
\\nAcquire tax ID number, move beyond your immediate social circle.
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\\nWhat is the biggest misconception that creative people have about achieving financial success?
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\\nThe \\u201cstarving artist lie,\\u201d that it\\u2019s impossible to make a decent living income in the creative space.
\\nThinking of money as inherently evil when the actual problem is love of money for money\\u2019s sake. Money is actually a tool that you can use to afford yourself greater opportunities.
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\\nWhen did Jennifer first recognize her drive to make a difference and give back?
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\\nShe and her husband are longtime practising Christians, so they have been getting involved with social issues and charity for a long while.
\\nWas moved by an online follower\\u2019s plight to start giving away items she didn\\u2019t need. Wants to make sure other people\\u2019s struggles are seen and addressed.
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\\nWhat\\u2019s Jennifer\\u2019s advice for someone looking to turn around the struggling artist mentality or help with their perception of money?
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\\nSeek out a mentor, be it a therapist, counselor or job coach.
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\\nWhat organization is Jennifer especially passionate about?
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\\nRun to Stop It, which helps victims of the sex trafficking industry find treatment, support and a role in society.
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\\nWho has been the most impactful person in Jennifer\\u2019s journey to do...'