Published: Sept. 10, 2017, 9:23 p.m.
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In this episode, I sit down with Aaron to learn about how he and his agency creates engaging content.
Takeaways:
- Focus on copywriting basics. Make every word valuable. This means not using words like \\u201cjust\\u201d or \\u201creally.\\u201d
- People love a good narrative. Give them a gift of emotional engagement. Pull the strings of your heart without holding back.
- Find personal stories from your daily work and translate that to something of value to people. This means approaching your day like a book, with each meeting as a chapter of a story.
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