Alex Gershenson: The Huge Potential of Making Corporate Buying More Sustainable
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Big corporations buy what they need from all over the world because they\'re looking for the best prices.
But increasingly, they\\u2019re also looking for environmental and social sustainability.
For example, McDonald\\u2019s has committed to serving only sustainably-sourced coffee at all of its locations by next year. To achieve that it\\u2019s buying its coffee from thousands of often small coffee growers.
A company in Santa Cruz, California called SupplyShift makes software that helps companies manage their supply chains to make sure they\\u2019re sustainable. On this episode: an eye-opening conversation with SupplyShift\\u2019s CEO, Alex Gershenson.
