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Rob Phillips joins us and shares how venturing into the unknown is crucial to problem solving: "I think there\'s an overall bias that people have towards the unknown, right? They worry and they discount or they ... There\'s a risk factor of the unknown. So, the more that somebody can be involved in identifying what the problem is, they\'re coming to the table saying, "Hey, I know there\'s something here that needs to get fixed." Then we can work together with them to try, and propose solutions. "