Why Branding New York's Comeback Actually Matters

Published: Sept. 25, 2020, 5 a.m.

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The messaging around New York\\u2019s comeback will play a big role in how New Yorkers rally around efforts in the coming months. It will also help control the framing that others might want to place on the five boroughs. Annika Pergament and Jamie Stelter speak with Matthew Hiltzik, communications consultant and founder of Hiltzik Strategies.

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