A Close Look at the Justice Departments Settlement with Meta (Formerly Facebook) to Resolve Alleged Fair Housing Act Violations Arising from Metas Targeted Advertising System
After reviewing the developments leading up to the settlement, we examine the aspects of Facebook\u2019s advertising delivery system that were alleged to be discriminatory. We then discuss the terms of the settlement, including the variance reduction system that Facebook must develop to address disparities for race, ethnicity and sex between advertisers\u2019 targeted audiences and the group of Facebook users to whom Facebook\u2019s personalization algorithms actually deliver the advertisements, how variances will be measured, the role of an independent third-party reviewer, and the timetable for implementation.
Alan Kaplinsky, Ballard Spahr Senior Counsel, hosts the conversation, joined by Richard Andreano, Practice Leader of the firm's Mortgage Banking Group.