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Today\u2019s guest is Michele Pariza Wacek (aka Michele PW). She is considered one of the hottest direct response copywriters and marketing consultants in the industry today, and you may be wondering what\u2019s that got to do with Consciously Speaking. Well\u2026 Michele is the creator of the \u201cLove\u2013Based Copywriting\u201d philosophy.

She started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one\u2013woman\u2013shop. In 2004, she began the transformation to building a copywriting company. And in 2006, her vision became a reality.

In addition, Michele is also a national speaker and the bestselling author of Love\u2013Based Copywriting \u2013 How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients\xa0along with completing two novels.

You can find out more about Michele at www.michelepw.com.

This episode is being sponsored by THE TOTAL WELLNESS CHALLENGE. In the Total Wellness Challenge, for 30 days, Ginny Wright will provide instruction and guidance to support us as we earn and post daily points in 3 categories: nutrition, fitness and lifestyle. Check it out today and join Michael & other Conscious Explorers in the Challenge in February 2016.

Wanna be a\xa0patron of Consciously Speaking?\xa0To contribute, you can click on the Podbean link in the upper right corner of this\xa0page or simply on the word Podbean\xa0here. There are rewards available for all levels of patron sponsorships including t-shirts, coffee mugs, tickets to my\xa0Consciousness Summit event and more. Thanks in advance for your support.

If you\u2019re into podcasts and you want to explore some more, check out Thanks, Podcasting. Michael is the featured podcaster in Episode 025, which you can find right\xa0here: I Just Gotta Say \u201cThanks, Podcasting\u201d.

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