How Gaming Community Knowledge Translates to Other Industries
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On Community Signal, we talk to community professionals across all industries, from gaming, to healthcare, to photography, and more. And while our respective communities might convene over different topics, the tactics and tools that we employ to foster healthy communities are largely the same. In this episode,\\xa0Craig Dalrymple\\xa0shares how his community career started in gaming and how that knowledge has carried him into other industries.\\xa0
Patrick and Craig also get on the topic of customer success, the rise of roles in this space, and how community professionals can have an impact. But no matter what team you\\u2019re on or what your title is, what\\u2019s most important is that you feel empowered in your role and that you have the tools to succeed. As Craig says (8:48): \\u201cCan I do something here? Can I move the needle? Can I take this community and make it happier and bind it better with this product that they\\u2019re getting together around?\\u201d
They also discuss:
- Balancing being yourself and a community manager in your online presence
- Finding opportunities to surprise and delight (potential) customers outside of your community
- When your employer wants metrics they won\\u2019t adequately give you access to
Big Quotes
Adapting your discipline to your company\\u2019s org structure (7:55):\\xa0\\u201cI\'ve always tried to think like a chameleon. Whenever you go into a company, they\'re going to put you where they think you belong. ... This is just another version of that question of where does the community person belong? For me, it\'s can you have a satisfactory job? Because if you don\'t have a satisfactory job, in my opinion, if you\'re not happy working, that\'s the time to question your job. But if you can have a job that you\'re satisfied with and have the impact you want, it doesn\'t matter where they put you.\\u201d -Craig Dalrymple
Determining your company\\u2019s success language (21:09):\\xa0\\u201cI\\u2019ve always taught people to figure out what the language of success is at [your workplace]. It doesn\\u2019t matter what it was in your last job, it\\u2019s where you\\u2019re at right now. What does this company respond to? What resonates and gets everybody to go, \\u2018Oh, that\\u2019s important.\'\\u201d -Craig Dalrymple
About Craig Dalrymple
Craig Dalrymple\\xa0got his start in online communities when he helped configure\\xa0Confer\\xa0as a class discussion tool for his alma mater, Western Michigan University. Since then, Craig has served in the US Army and later found his way back into gaming communities by way of Sony,\\xa0Zynga, and more.
Related Links
- Craig Dalrymple on LinkedIn
- Confer
- Sony,\\xa0Zynga, and\\xa0The Project Management Institute, Craig\\u2019s former employers
- Gabe Graziani\\xa0of Ubisoft on\\xa0Community Signal
- Zack Cooper\\xa0of Ubisoft on\\xa0Community Signal
- Joe King\\xa0on\\xa0Community Signal
- Hug Your Haters\\xa0by Jay Baer
Transcript
Your Thoughts
If you have any thoughts on this episode that you\\u2019d like to share, please leave me a comment,\\xa0send me an email\\xa0or a\\xa0tweet. If you enjoy the show, we would be so grateful if you spread the word and supported\\xa0Community Signal on Patreon.
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