Current & Critical - Chris Hogg, Content Marketing for B2B and the Media Landscape
b'In this episode, you\\u2019ll gain a better understanding of content marketing, the media landscape, and how these two things can help your business become more interesting to your ideal customers. Chris Hogg, Founder and Managing Partner at Digital Journal Group brings decades of experience as a freelance journalist, producer, editor and contributor to world-class companies. He unpacks what content marketing is, how to get the most out of a single piece, and shares a reality check on content marketing. Hint: it\\u2019s a marathon, not a sprint.'