Bam Araneta: Hustle King of Ill City

Published: Feb. 2, 2021, 10:40 a.m.

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We're back! Coffenated is brewing once again in its second season where we talk about hopes, dreams, and the hardships that come with all that.

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To perk us up in our first episode is Bam Araneta, the founder of local brands: Ill City, Basement Cuts, Lumpia Supreme, La Bomba Cold Brew, and Tech Titos.

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This is what he had to say about starting a business, collaborating with big names, storytelling through marketing, and future plans for Iloilo City.

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